Jeff Black named his company BLACK SHEEP because he almost got cut out of the will for not working in his family’s car dealership. Selling Buick LeSabres wasn’t for him. Helping leaders sell their ideas in clear and compelling ways … Continue reading
Leaders Communicate for Maximum Business Impact
Through videotaped role plays and practice simulations, participants will learn the value of developing and delivering credible messages for key business stakeholders. Companies want leaders who can protect their brand and grow it, stay focused and execute the plan, exude optimism during challenging times and demonstrate authentic passion for employees, customers, shareholders – as well as the company’s products and services.
Who Should Attend
Mid-level managers working to advance their careers and senior-level managers who need to invest in their professional development
Learning Objectives
After completing this course, you will be able to
- Offer approaches for responding to challenging questions from customers, employees, investors and the media
- Remain focused on delivering credible messages through message mapping
- Narrowing a message to key influential points in a logical order
- Practice “ad hoc” communications with potentially hostile audiences.
- Communicate tactical messages in multiple settings to enhance executive presence, thinking quickly and responding clearly
- Gain insight into the importance of “authentic passion” and how it relates to delivering powerful communications
Pre-Course Work
Read business case study
Recommended Program Format
1-2 days for up to 12 participants
