The following series can be done as a one day program or as two hour modules spread over time. Gone are the days when women are expected to be just like their male counterparts. Our differences are needed in the … Continue reading
Meet the Press
This session is designed for leaders who need to be prepared to meet the press in times good and bad. In today’s instant news world, every person who has a cell phone should be considered a reporter, because a story can be shot and downloaded to a major news organization’s website in less than 30 seconds. In addition to traditional media outlets, social media now has to be managed and monitored as part of our 24/7 news cycle. Through realistic, videotaped role plays, discussion and excerpts of real interviews with business executives, participants will learn how to take control of an interview and get out their company’s story … no matter what the reporter asks.
Who should attend
Any manager responsible for handling media inquiries or conducting media interviews on behalf of his/her organization
Learning Objectives
After completing this course, you will be able to
- Prepare key messages and turn them into memorable sound bites
- Stay on message and take control of a media interview … no matter what
- Stand, sit and project properly to maximize the verbal message
- Use key strategies for public appearances and presentations
- Project caring strength, especially during a crisis
- Answer the two most important questions in a crisis and shape public opinion
- Not make the same mistakes other business executives did during their media interviews
Recommended Program Format
Minimum ½ day for up to 6 participants
